Jet2 launches with the 2017 iWalker® at Birmingham Airport

by Nomadix Media

Posted on April 24, 2017


Jet2 launches with the 2017 iWalker® at Birmingham Airport

We are really excited to work with leading leisure airline and package Holiday Company, Jet2.com, and Jet2holidays, who have continued their expansion in the UK with the launch of flights and holidays from Birmingham Airport, their eighth UK airport base to date. The iWalker® was the perfect fit to capture attention and inform passengers in such a busy international commuter hub. There were celebrations in the air on the first day of launch as 100s of holidaymakers were waved off with personalised gifts and promotional incentives. 

The iWalker® screens displayed rotational digital content in the form of various Jet2 advertising messages. iWalkers wearable capability provided a targeted and agile messaging system that moves with the audience, maximising reach and opportunity to see the ads throughout Birmingham Airport.  iWalkers positioned themselves at various check-ins throughout the departure area to promote their #1stFlightClub and receive their holiday discount vouchers!

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