The challenge of being in the right place at the right time

by Nomadix Media

Posted on April 12, 2017


The challenge of being in the right place at the right time

With the desire to maximise audience reach, brands are trying to tap into taking their marketing messages to challenging locations; such as music festivals, sporting events and even traditional places such as shopping centres. In these scenarios the audience is always moving. Traditional static advertising doesn’t have the ability to follow the crowd…so just how can this audience be reached?

We would have had this very problem at DreamHack Gaming Digital Festival and ICE Totally Gaming Expo if it hadn’t been for iWalker®. I mean, what do you do when you’ve got 28,000 of your key consumers sprawled out over a massive venue and you want to reach all of them?!

You would think it is impossible, especially using traditional fixed advertising-mediums. The iWalker® was the perfect fit, to capture attention and provide information in such busy arenas. Individually, each screen displayed digital advertising content. iWalkers unique wearable capability provided a targeted and responsive messaging system that moves with the audience, making it possible to be in the right place at the right time and maximising the opportunity to see (OTS) the ads throughout the exhibition centres. Each iWalker® was positioned at various areas to drive traffic towards specific areas and advertise the expo sponsors.

For more information on how we can make your media unmissable, get in touch today!

Latest Tweets


On the 9th December 2017, our CEO MARK EVANS, is taking part in a mass sleep out in #Edinburgh. Mark will be sleepi… https://t.co/dbqWAWfh1A


The moment of truth. Our first 4 week HALO pilot audience measurement report. Providing solid evidence of who looked…https://t.co/YGaAZEW8Bb


This Halloween, iProjectors helped The Edinburgh Dungeons unleash the Cannibal clan of Sawney Bean, the scariest hu… https://t.co/DYYSS0zmdu


RT @PixAngels: Let @PixAngels light up your #Christmas events this year. From corporate parties to Brand promotions. Email smile@pixangels.…


New iWalkers in action https://t.co/0eiWNqGuEW #digital #OOH #innovation #tech #experiential #media


What an amazing weekend. Hot of the production line, 2 shiny new iWalkers in action at SIlverburn Glasgow. Represent…https://t.co/WbbuQXzaXf