The challenge of being in the right place at the right time

by Nomadix Media

Posted on April 12, 2017


The challenge of being in the right place at the right time

With the desire to maximise audience reach, brands are trying to tap into taking their marketing messages to challenging locations; such as music festivals, sporting events and even traditional places such as shopping centres. In these scenarios the audience is always moving. Traditional static advertising doesn’t have the ability to follow the crowd…so just how can this audience be reached?

We would have had this very problem at DreamHack Gaming Digital Festival and ICE Totally Gaming Expo if it hadn’t been for iWalker®. I mean, what do you do when you’ve got 28,000 of your key consumers sprawled out over a massive venue and you want to reach all of them?!

You would think it is impossible, especially using traditional fixed advertising-mediums. The iWalker® was the perfect fit, to capture attention and provide information in such busy arenas. Individually, each screen displayed digital advertising content. iWalkers unique wearable capability provided a targeted and responsive messaging system that moves with the audience, making it possible to be in the right place at the right time and maximising the opportunity to see (OTS) the ads throughout the exhibition centres. Each iWalker® was positioned at various areas to drive traffic towards specific areas and advertise the expo sponsors.

For more information on how we can make your media unmissable, get in touch today!

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