NomadiX Media: Franchising & Future Proofing

by Nomadix Media

Posted on May 12, 2017


NomadiX Media: Franchising & Future Proofing

Thanks to our friends at TOAD (The Outdoor Advertising Directory) for their latest article on iWalker. Below we have highlighted they key sections from the article.

Wearable signage has long needed a makeover and is something that can service premium brands. Screen technology, power supply, mobile connectivity, and affordability have aligned to create a fertile environment. Innovative Scottish tech brand Nomadix Media have joined the dialogue by designing a mobile, wearable OOH format; the iWalker 2017.

NomadiX Media's tech has joined in on this dialogue, by being a mobile wearable OOH format.

Previous prototypes of iWalker have been used with great success by brand giants BT and Mastercard at noteworthy events such as the Commonwealth games. If this wasn’t validation enough, NomadiX Media decided to go back to the drawing board to optimise their product and further enhance its performance, leading to the latest incursion...iWalker 2017.

iWalker offers a revolutionary roaming experiential digital signage platform, taking a step closer to influencing consumers. How do they do this? By delivering content right into your customer's hands, not only are they able to demonstrate heightened response & measurement capabilities but encourage and influence purchase intent at a crucial window pre-sale.

iWalker is a natural progression of OOH advertising towards data-driven and programmatic online ad-serving. Traditional OOH media are typically concentrated on digitising their portfolios or investing in more precise data.

iWalker is aiming to shake up the industry!

If you want to find out more information on iWalker, please do not hesitate to get in touch!

You can read the full article by TOAD here.

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